Communicate more clearly and increase your community engagement.
Even on the best looking website or document if the quality of your words doesn’t match up then you’re destined to fail.
More now than ever before
There’s so many of them in today’s digital world that unless yours stand out they’ll drown in the sea of other people’s chatter.
Quality makes all the difference
No matter what you’re saying if your words shine with light and offer value, clarity and a reason to listen then people will come to know, like and trust you.
And when they know, like and trust you they become happy to give you their time, energy and attention. That could mean using your services, taking action on your behalf or just offering you their support. In short, they will have become connected to you, your work and your community.
I can help you make this happen
Through carefully crafting the words you use in your key messages, campaigns and website content I will take your organisation to your community and bring them back to you as active engagers.
When I asked Joe to write the story I’d already worked with him and rated his drive, his focus and the work he’d done. But I hadn’t realised how good he would be in helping me to find a way to talk about the origins of my business. The outputs surprised me. He took a very personal story and turned it into something that would work on our very public website.
Since then we’ve benefitted in that by Joe telling the story for us in such an interesting way I now have a way to tell it again to potential clients without feeling awkward about it. And I’ve benefitted through what I’ve learnt about what stories can tell about a customer’s journey or their brand.
I’d recommend giving Joe a go because I was really blown away by the results that I got.
Dave Fletcher, Founder, White October Digital
Here’s the low-down on what I offer:
- The Full Copy – full voice and content service that creates clear, unique and action inspiring messages and copy for your organisation to use across all it’s communication platforms
- Digital Copy – targeted, specific content for your website that makes it more accessible and inspires greater user action
- Editing/shaping – working with your existing content to enhance and improve it without you having to invest in creating content from scratch
- Email marketing – crafted and focused emails that build rapport and increase responses from users, referrers, partners and stakeholders
- Content marketing – bespoke article creation that shares what you’re good at with people who want to learn about it. This shows your authority in your field and increases community trust in your ability to deliver
- Report writing – reports that are fun to read and explain your organisation’s impact in ways that everyone can understand
- Guides and toolkits service – clear, concise and accessible content that supports, instructs and inspires your readers on how to to follow in your steps to success
My hopes were exceeded. Joe delivered what he promised and raised my expectations. He did a lot in a short space of time.
While he was doing the work he was very reachable and and was in touch regularly. I got the impression that he had listened carefully. It didn’t feel like it was out of my hands in a way that meant I didn’t have any influence.
Joe’s good at making sense of what he hears and turning it into an end-product that people want. Joe can pull it off. And in the time. We didn’t just buy time with him, it was more than that
Clare Wightman, CEO at Grapevine Coventry & Warks
Start making your words work better for you with 1 hour of free advice – click here
How I helped the Office of the Children’s Commissioner reach more young people and professionals
Engaging young people and professionals in talking about the topic of health service complaints is a tough process. So when the Children’s Commissioner for England asked Cernis to find out more about 14-21 year olds’ experience of sexual and mental health complaints systems they in turn asked me to help craft messages to motivate young people and professionals to take part in focus groups, interviews and online surveys.
Using a two pronged strategy I:
As a result of both approaches over 500 people engaged with the project. When they saw the report of what we’d found the Children’s Commissioner was pleased with the result of their engagement.
How I helped improve a national charity’s conference marketing and delegate handbook
CROA is the UK’s only member organisation for children’s rights officers and advocates. They wanted to improve attendee experience at its annual conference by raising the quality of the information members received before and during the event. However their small staff team was already overstretched with managing the rest of the conference preparations alongside their usual jobs. When they approached me I was able to offer a straight forward proposal that came within their budget.
After beginning work did I discover that the conference didn’t have a title. No problem! After naming it Let’s Get Social I ran an eight week series of emails to both pre-registered and potential attendees, building anticipation by revealing extra news about what would be happening and offering them online ways to get involved in selecting speaker topics and evening entertainment. By the time the conference came delegates were able to get their hands on the 20 page conference handbook and find out what the event had in store.